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Clicks, Signs & Social: A Local Marketing Game Plan I Mr. Jason I RTS: Live Masterclass July

Clicks, Signs & Social: A Local Marketing Game Plan I Mr. Jason I RTS: Live Masterclass July

Featuring:
Jason Figliano
February 7, 2026
1. Optimize Your Facebook Lead Ads for Maximum Impact
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1. About the Presenter
1. Optimize Your Facebook Lead Ads for Maximum Impact

1. About the Presenter

Jason Figliano
Jason Figliano
With over three decades of martial arts experience, Mr. Jason has dedicated his life to empowering students at the Canadian Black Belt Academy. He is a 6th-degree black belt in Karate and a 3rd-degree black belt in Brazilian Jiu-Jitsu, proudly earning his Jiu-Jitsu ranks under the legendary Master Royler Gracie Master Royler Gracie of Gracie Humaitá. Mr. Jason combines decades of wisdom, skill, and passion to inspire students of all ages to excel on and off the mats. Mr. Jason began his martial arts journey at just 7 years old, starting with Karate, where he developed a deep appreciation for discipline, respect, and personal growth. His passion for martial arts expanded when he began training in Brazilian Jiu-Jitsu at age 15 in 1998, marking the beginning of a lifelong commitment to mastering and teaching the art. By the age of 14, Mr. Jason began teaching martial arts, sharing his knowledge and leadership with others. At 21, he was already running martial arts schools, further solidifying his role as a mentor and leader. In 2013, Mr. Jason opened his first academy, the Canadian Black Belt Academy, which has since grown to include three locations. Mr. Jason has developed a rock-solid team of award-winning instructors, whose dedication and expertise have been instrumental in the academy's success. Together, they have grown the academy to serve thousands of students across all locations, ensuring a consistent standard of excellence in martial arts education. Mr. Jason has also routinely worked with the Canadian Armed Forces and local law enforcement to develop and improve their combative skills and firearms retention techniques, showcasing his expertise in practical self-defense and real-world applications. In addition to running his academies, Mr. Jason is routinely invited as a guest speaker at business summits related to martial arts, where he shares his expertise on leadership, teaching methodologies, and business strategies for martial arts school owners. The Canadian Black Belt Academy / Gracie Humaitá Academy has been the proud recipient of numerous accolades, including: Caledon Enterprise Readers' Choice Awards: Best Martial Arts (2014 to 2023) Fitness Club (2022 to 2023) Small Business of the Year (2017) Customer Experience Award (2017) Alliston Herald Readers' Choice Award: 2024 Caledon Chamber of Commerce Awards: Impact Award (2020) Business Excellence Award (2020) Heart of Bolton Award Educational Funding Company (EFC) Awards: Gold Achievement Award (2017) Silver Success Award (2018) Outstanding Program Director Award (2009) Martial Arts Professional Industry Association (MPIA) Awards: Outstanding Professional & Commitment to the Martial Arts Industry Speaker Award (2019, 2020, 2023) Lewis' Karate School Black Belt Excellence Award These accolades are a testament to the academy's outstanding reputation and Mr. Jason's dedication to his students, instructors, and the broader community. You can read more about Mr. Jason's contributions in City Life Magazine. Whether guiding children through their first Karate katas or challenging advanced Brazilian Jiu-Jitsu students, Mr. Jason fosters a learning environment built on confidence, resilience, and practical self-defense. In addition to his role at the academy, Mr. Jason is a firm believer in giving back to the community. He actively supports causes such as the annual Ride for SickKids, showcasing his dedication to making a positive impact beyond martial arts. With a direct yet encouraging teaching style, Mr. Jason ensures every student—whether beginner or advanced—receives the tools they need to succeed in martial arts and life. Step onto the mats with Mr. Jason and begin a journey of self-improvement, determination, and empowerment.
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In this August edition of Raising the Standard: Live, Mr. Jason reveals the exact local marketing blueprint he’s used to grow his school and dominate his community.

From eye-catching roadside signs that stop traffic (literally) to Facebook groups that build trust and paid ads that actually convert—this session is packed with proven tactics you can put into action right away.

You’ll discover:
✅ How to make simple signage impossible to ignore
✅ The Facebook group strategies that attract leads on autopilot
✅ What’s working right now in paid Facebook ads
✅ How to fuse online and offline tactics into one unstoppable growth plan

Whether you’re brand new to advertising or fine-tuning your local marketing, this month’s RTS: Live will give you the systems, confidence, and tools to fill your classes fast.

📅 Want in on the next RTS: Live?
Register now to access upcoming sessions and replays: https://tinyurl.com/EFC-RTS-Live

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