Frequently Asked Questions
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Getting Started & Setup
How long does setup take?
Most schools are up and running within 2–4 weeks, depending on the size of your student base and whether we're building your website or connecting your current one. Our team handles the heavy lifting with setup, training, and testing so you can stay focused on running your school while we handle the tech.
What happens during onboarding?
Our onboarding team guides you through every step: migrating your student data, setting up your billing cycles, configuring your class schedule, connecting your website, and training your team. You'll have dedicated support to ensure a smooth transition with minimal disruption to your business.
Do I need technical skills to use EFC?
No technical skills required. EFC is designed for martial arts school owners, not IT professionals. Our intuitive interface makes it easy to manage students, process payments, track attendance, and communicate with families. Plus, our support team is always available to help.
Can I import my existing student data?
Yes. We'll help you migrate your current student records, billing information, and membership details from your existing system. Our onboarding team handles the data transfer to ensure accuracy and completeness.
What if I'm currently using another system?
We help hundreds of schools switch from other platforms every year. Our team manages the transition, including data migration, system setup, and training. We'll work with you to minimize downtime and ensure your school keeps running smoothly during the switch.
Pricing & Plans
How much does EFC cost?
EFC offers three plans to fit different school sizes and needs:
- Essentials: Ideal for schools with less than 100 students
- Professional: Most popular, ideal for schools with more than 100 students
- Enterprise: Ideal for multi-location schools and schools with 300+ students
All plans include website, CRM, billing, onboarding, and community access. Contact us for specific pricing details based on your school's size and needs.
Can I change plans later?
Yes. As your school grows or your needs change, you can upgrade or downgrade your plan. Talk to your account team about making the switch, and we'll help you transition smoothly.
Are there any setup fees?
Professional onboarding is included in all plans. There are no separate setup fees—we handle migration, training, and implementation as part of your subscription.
What payment methods do you accept?
We accept major credit cards and ACH bank transfers for your EFC subscription. For your students' tuition payments, EFC processes credit cards, debit cards, and ACH bank account payments.
Is there a contract or can I cancel anytime?
Contact our team to discuss contract terms and cancellation policies for your specific plan. We're focused on delivering value so you want to stay, not locking you in.
What's included in each plan?
Every plan includes:
- EFC Website (design level varies by plan)
- EFC Customer Management (CRM and billing)
- Professional onboarding
- Support (level varies by plan)
- Access to EFC Circle Community
- Ongoing system updates
Higher-tier plans include enhanced features, priority support, and dedicated account management. View our full pricing comparison on the Pricing page.
Billing & Payments
Do I have to switch billing providers?
Yes. EFC handles your student billing and payment processing directly. Switching is simple and guided by our onboarding team. We migrate your student data, set up your billing cycles, and help you go live with minimal disruption to your business.
How does automated billing work?
Set up membership plans with recurring tuition amounts. EFC automatically charges students on their billing date each month. Parents receive payment confirmations, and you see all transactions in clear statements showing tuition collected, processing fees, and net deposits.
What happens when a payment fails?
You'll see exactly why the payment failed (expired card, insufficient funds, etc.) with clear decline reason codes. You can manually retry the payment with one click or send the family a secure link to update their payment information online.
What are your processing fees?
Payment processing fees vary based on your plan and payment volume. Contact us for specific rates based on your school's size and transaction volume.
Can families pay with bank accounts or just credit cards?
Families can pay with credit cards, debit cards, or bank accounts (ACH). ACH payments typically have lower processing fees than credit cards.
How do refunds work?
You can issue full or partial refunds directly from the student's billing page in EFC. The refund processes back to their original payment method, and the transaction is tracked in their payment history.
Can I create one-time invoices for special charges?
Yes. In addition to recurring tuition billing, you can create one-off invoices for testing fees, equipment, uniforms, special events, or any other charges. Families can pay these immediately through the member portal.
Website & Lead Generation
Can I use my current website?
Yes. If you're happy with your current design, we can connect it to EFC Customer Management to capture and track leads automatically. If you want to update your site, our team can rebuild it using proven layouts that turn visitors into students. Either way, your website works as part of your business system, not separate from it.
How long does it take to build a new website?
Most websites are completed within 2–3 weeks, depending on your plan level and customization needs. Essentials plans use our proven template. Growth and Enterprise plans include custom design elements and multiple location pages.
Do I own my website?
Your website is hosted on EFC's platform and included in your subscription. You own your domain name, content, images, and branding. If you leave EFC, you can take your domain and content with you.
Will my website work on mobile phones?
Yes. All EFC websites are mobile-first, meaning they're designed to look perfect and load fast on phones, tablets, and desktop computers. Since most parents browse on mobile devices, this is critical for converting visitors into students.
How does the chatbot work?
The optional chatbot answers common questions 24/7 using program-specific scripts for Kids, Teens, and Adults. It can handle questions like "Do you have classes for 5-year-olds?" and "What are your prices?" It can also help prospects book trial classes. The chatbot learns from your school's FAQs and information.
Can I update my website content myself?
Basic content updates depend on your plan level. Contact your support team for content changes, or ask about self-service options. We want to ensure your site maintains its high-converting design while staying current.
How do website leads get into my CRM?
Automatically. When someone fills out a contact form on your website, they instantly appear as a new lead card in your EFC Customer Management pipeline. No copying information, no manual data entry, no integration required—it just works.
What about SEO and getting found on Google?
All EFC websites include technical SEO fundamentals: mobile optimization, fast loading, secure hosting (SSL), proper schema markup, and local business optimization. For multi-location schools, each location gets its own optimized page with local NAP (name, address, phone) and Google Business Profile integration.
CRM & Student Management
How do I track leads through my sales pipeline?
Leads move through stages in your visual pipeline: Inquiry → Booked → Showed → Trial → Enrolled. Drag and drop cards between stages, and the system tracks conversion rates at each step. You always know who needs follow-up and where leads are getting stuck.
Can I capture walk-in leads?
Yes. You can manually add walk-in inquiries or use an in-school tablet kiosk where prospects can enter their information and schedule a trial class themselves.
How does attendance tracking work?
Students check in via a front desk kiosk or by scanning a QR code from the mobile app using their phone or keytag. Attendance is recorded automatically, class rosters update in real-time, and you can view attendance history for each student and each class.
Can I set capacity limits for classes?
Yes. Set maximum capacity for each class and rank eligibility requirements (e.g., "Green Belt and above only"). The system prevents overbooking and ensures only eligible students can register.
How do I track student progress and belt ranks?
Record each student's current belt rank, promotion history, and testing goals. Leave detailed instructor feedback with notes, photos, and videos. Students and parents see all progress updates in their member portal and mobile app.
Can students upload practice videos?
Yes. Students can record practice at home and upload videos through the app for instructor review. You can leave feedback, approve techniques, and track their development without everyone needing to be at the school at once.
How does communication work?
Send emails, SMS text messages, and push notifications from one unified hub. See all replies in one inbox instead of juggling multiple threads. Use AI-enhanced templates with automatic merge fields (names, ranks, class times) to send personalized messages at scale.
What are automations?
Set up "when X happens, do Y" rules that run automatically in the background. Examples: Send birthday messages, celebration emails for promotion anniversaries, failed payment reminders, check-ins when students miss 3 classes, or milestone celebrations at 6 months. Once configured, they run without you remembering.
Can families access their information?
Yes. Through the member portal and mobile app, families can view their membership details, upcoming classes, past attendance, belt history, instructor feedback, outstanding balances, payment history, and training resources. They can also pay balances, update contact info, and manage payment methods themselves.
Multi-Location Features
Can I manage multiple schools in one system?
Yes. The Enterprise plan is built specifically for multi-location operators. You get one login with the ability to switch between locations, see each school's performance separately, or view rolled-up metrics across all locations.
How does reporting work for multiple locations?
View key metrics (active students, enrollments, revenue, pipeline data) for each location individually or see aggregated totals across your entire organization. Track which locations are performing well and which need attention.
Can I give different staff members access to different locations?
Yes. Set team-level permissions so staff only see and manage their assigned location(s), while you maintain visibility across the entire organization. Protect sensitive data while empowering your team.
Do I need separate websites for each location?
No separate websites needed. The Enterprise plan includes a parent domain with unique location pages—each with custom copy, local NAP (name, address, phone), hours, Google Business Profile integration, and local schema markup. This builds SEO authority under one brand instead of fragmenting it across multiple domains.
Support & Training
How fast will I get a response?
Response times vary by plan:
- Essentials: Within 2 business days
- Growth: Priority response, typically same day
- Enterprise: Direct access to your dedicated account manager
Can I get help with strategy, not just technical issues?
Yes, especially with Growth and Enterprise plans. We help you solve real business challenges—improving conversion rates, increasing retention, optimizing your pipeline, and growing revenue. Premium Support tiers include monthly performance reports, conversion reviews, and quarterly strategy calls.
What is the EFC Circle Community?
The EFC Circle Community is where school owners connect, learn, and share strategies. Access monthly masterclasses, ask questions, get advice from peers, and learn from owners who've built successful schools. All plans include access.
What training resources are available?
All members get access to foundational learning resources. Growth and Enterprise plans include full access to monthly masterclasses and exclusive training content. Enterprise members also get Summit access and advanced leadership programs.
Add-Ons & Optional Services
What is Managed Advertising?
Managed Advertising means specialists handle your Facebook and Google ads while you focus on teaching. They manage campaign setup, daily optimization, creative testing, and performance reporting.
How much does Managed Advertising cost?
Managed Advertising pricing:
- $350/month management fee per platform (Facebook or Google)
- $500/month minimum ad spend per channel
Example: If you're running Facebook ads, you'd pay $350 management + $500 ad spend = $850/month total.
Do I have to use Managed Advertising?
No, it's completely optional. Many schools run their own ads or work with other agencies. If you choose Managed Advertising, your ad accounts, pixels, and data always remain yours—the agency just has admin access to manage campaigns.
Technical & Security
Is my data secure?
Yes. EFC uses industry-standard security measures including SSL encryption, secure data centers, regular backups, and PCI compliance for payment processing. Your student data and financial information are protected.
Who owns my student data?
You do. Your student records, contact information, and business data belong to you. If you ever leave EFC, you can export your data and take it with you.
Does EFC integrate with other tools?
EFC is a complete, all-in-one system designed so you don't need multiple tools. For specific integration needs, contact your account team to discuss what's possible.
What happens if the system goes down?
EFC maintains high uptime with redundant systems and monitoring. In the rare event of downtime, our team works immediately to restore service. Enterprise customers have direct access to their account manager for status updates.
Comparing EFC to Other Platforms
What's the difference between EFC and Spark Membership?
Spark is a solid CRM platform, but EFC offers:
- Complete ecosystem: Website + CRM + Billing + Training/Community in one platform
- Martial arts specialization: 58 years focused exclusively on martial arts schools
- Community & education: EFC Summit, Circle Community, and ongoing coaching
- Multi-location strength: Better tools for schools with multiple locations
How is EFC different from Zen Planner?
Zen Planner serves gyms and fitness studios broadly. EFC is built specifically for martial arts schools with specialized features like belt tracking, rank-based class eligibility, and retention systems designed for the martial arts student journey. Plus, EFC includes your website and a community of martial arts school owners.


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