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Are You Ready To Have a Blockbuster Fall Enrollment? EFC RTS - Live June Masterclass

Are You Ready To Have a Blockbuster Fall Enrollment? EFC RTS - Live June Masterclass

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February 7, 2026
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1. About the Presenter
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1. About the Presenter

Jason Figliano
Jason Figliano
With over three decades of martial arts experience, Mr. Jason has dedicated his life to empowering students at the Canadian Black Belt Academy. He is a 6th-degree black belt in Karate and a 3rd-degree black belt in Brazilian Jiu-Jitsu, proudly earning his Jiu-Jitsu ranks under the legendary Master Royler Gracie Master Royler Gracie of Gracie Humaitá. Mr. Jason combines decades of wisdom, skill, and passion to inspire students of all ages to excel on and off the mats. Mr. Jason began his martial arts journey at just 7 years old, starting with Karate, where he developed a deep appreciation for discipline, respect, and personal growth. His passion for martial arts expanded when he began training in Brazilian Jiu-Jitsu at age 15 in 1998, marking the beginning of a lifelong commitment to mastering and teaching the art. By the age of 14, Mr. Jason began teaching martial arts, sharing his knowledge and leadership with others. At 21, he was already running martial arts schools, further solidifying his role as a mentor and leader. In 2013, Mr. Jason opened his first academy, the Canadian Black Belt Academy, which has since grown to include three locations. Mr. Jason has developed a rock-solid team of award-winning instructors, whose dedication and expertise have been instrumental in the academy's success. Together, they have grown the academy to serve thousands of students across all locations, ensuring a consistent standard of excellence in martial arts education. Mr. Jason has also routinely worked with the Canadian Armed Forces and local law enforcement to develop and improve their combative skills and firearms retention techniques, showcasing his expertise in practical self-defense and real-world applications. In addition to running his academies, Mr. Jason is routinely invited as a guest speaker at business summits related to martial arts, where he shares his expertise on leadership, teaching methodologies, and business strategies for martial arts school owners. The Canadian Black Belt Academy / Gracie Humaitá Academy has been the proud recipient of numerous accolades, including: Caledon Enterprise Readers' Choice Awards: Best Martial Arts (2014 to 2023) Fitness Club (2022 to 2023) Small Business of the Year (2017) Customer Experience Award (2017) Alliston Herald Readers' Choice Award: 2024 Caledon Chamber of Commerce Awards: Impact Award (2020) Business Excellence Award (2020) Heart of Bolton Award Educational Funding Company (EFC) Awards: Gold Achievement Award (2017) Silver Success Award (2018) Outstanding Program Director Award (2009) Martial Arts Professional Industry Association (MPIA) Awards: Outstanding Professional & Commitment to the Martial Arts Industry Speaker Award (2019, 2020, 2023) Lewis' Karate School Black Belt Excellence Award These accolades are a testament to the academy's outstanding reputation and Mr. Jason's dedication to his students, instructors, and the broader community. You can read more about Mr. Jason's contributions in City Life Magazine. Whether guiding children through their first Karate katas or challenging advanced Brazilian Jiu-Jitsu students, Mr. Jason fosters a learning environment built on confidence, resilience, and practical self-defense. In addition to his role at the academy, Mr. Jason is a firm believer in giving back to the community. He actively supports causes such as the annual Ride for SickKids, showcasing his dedication to making a positive impact beyond martial arts. With a direct yet encouraging teaching style, Mr. Jason ensures every student—whether beginner or advanced—receives the tools they need to succeed in martial arts and life. Step onto the mats with Mr. Jason and begin a journey of self-improvement, determination, and empowerment.
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Bruce Guevara
BRUCE GUEVARA 1ST DEGREE JIU-JITSU BLACK BELT / JUDO BROWN BELT Professor Bruce Guevara was raised in the Chicago-land area of Illinois and currently holds a 1st Degree Black belt in Brazilian Jiu-Jitsu under Professor Christian "Xaropinho" Uflacker and Judo Brown Belt under Sensei Anna Graham. Professor Bruce has dedicated his life to growing the jiu-jitsu culture in the midwest while influencing and bringing exposure to as many people as possible. Professor Bruce started training and competing in 2006, while pursuing a degree in Economics from Northern Illinois University. After competing and winning many midwest tournaments, Professor Bruce began competing nationally in the biggest organizations in Brazilian Jiu-jitsu, such as IBJJF, ADCC, and FILA. During a 9-year competition span, Professor Bruce has become champion in many competitions including NAGA Expert division, ADCC Chicago, IBJJF Open and FIVE Grappling. During the FILA Grappling World Championships, Bruce finished with a silver medal. Professor Bruce has a growing hunger for competition and plans to continue in the spirit of competing. Meanwhile, his goal is to keep developing his students with defense techniques for real-life encounters. Brazilian Jiu-Jitsu is a self-defense Martial Art built around family & respect.
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Rick Herbster
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What if your next enrollment surge started with just one powerful hour?

In this special June edition of Raising the Standard: Live, three of the most respected minds in martial arts business—Mr. Jason, Bruce Guevara, and Rick Herbster—share the exact tools and systems they use to build and scale top-performing schools across the country.

You’ll discover:
✅ Proven enrollment strategies that work in any market
✅ Systems to keep students engaged and loyal
✅ Leadership insights to elevate your school’s culture
✅ How to prepare for your best fall yet

About Raising the Standard: Live:
Raising the Standard: Live is a free monthly training series exclusively for martial arts school owners. Each session features top leaders from across the industry—sharing the strategies, systems, and insights they’ve used to grow thriving schools.From student retention to local marketing, every RTS: Live is packed with practical takeaways you can implement right away.

Ready to Put These Strategies Into Action?

See how the complete EFC system can help you attract more students and simplify your business.
Schedule A Demo